"Obesity leads to a higher risk of X,Y,Z,Q,R,T." I'm sure you've heard it.
This is the wrong way to look at it.
I have enlisted my Cave artists to produce diagrams to assist my argument.
This is what most people think:
Obesity is a fucking symptom people. It is an effect of an unheatlthy lifestyle, not a cause.
Note: Yes I'm aware there are healthy "fat" people, but these are outliers.
Maybe if we shame obese people by calling them "sick" or "ill" they might make an effort to do something about it.
But I doubt it.